The first private beauty salon in Cluj has been opened in 1991, in the city’s centre, on the Potaissa Street, nr. 7. This initiative belonged to an ambitious and visionary young woman, Erika Löw, whose childhood dream was to make a contribution to the women’s happiness, giving form and colour to their beauty.
“Inspiration had come to me from the travels I used to make in Germany and Hungary every time I had the chance, once every two years more specific, because this is how much the regime back them allowed. There I saw how the beauty salons were unfolding their activity and that’s where the wish of having my own salon was born, which I wanted not only to have a different look, compared to everything that existed at that time, but also work differently”, recalls the owner of the salons who has no less than 40 years of experience in the field. Not only she has fulfilled her dream, but she succeeded into creating a “chain of beauty” by opening two other salons: Glamour in 1995 and Institute in 2008, located in Cipariu Market and Anatole France Street, nr. 4. The plans for the future are just as daring: “I want to further develop the activity of the beauty centres. When I will have enough space I want to create two departments, stylistics and technics, through which I would determine the customers to acknowledge the need for specialists. Besides these specialised departments, I wish to create relaxation areas, where we would offer our customers a space for delight”, says Erika Löw, thanking her husband, her two children and last but not least to the entire team, those who believed and have contributed to this ample project.